Writing new histories.
Using inspiration from history to shape the future.
KARL FERRIS x APOH
In 1967 british photographer karl ferris was introduced to the king of strings jimi hendrix. After seeing his portfolio hendrix told him “you’re doing with photography what i’m doing with music - going far out beyond the limits and blowing minds”. Soon after, karl ferris “the icon with nikon” became jimi hendrix's photographer.
H A M M E R x APOH
British film company Hammer was established in 1934. In the 1960’s they released gothic horror films such as Frankenstein and Dracula. These films are ingrained into pop culture and through fashion A.P.O.H is bringing these nostalgic visuals to life.